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Hey I’m Mrunali

Hey I’m Mrunali

  • Product Designer & Behavioural Technologist

  • I studied design, psychology & innovation

  • Coffee, chilli & chocolate are my holy trinity.

  • A serial DIY’er, always making something new

  • Product Designer & Behavioural Technologist

  • I studied design, psychology & innovation

  • Coffee, chilli & chocolate are my holy trinity.

  • A serial DIY’er, always making something new

  • Product Designer & Behavioural Technologist

  • I studied product design, psychology & innovation management

  • Coffee, chilli & chocolate are my holy trinity.

  • A serial DIY’er, always making something new

Product Designer with 7+ years of experience designing across fintech, e-commerce and sustainability. 





Currently @Priority Pass. Previously, designed for Climate Connect Digital, Sony, Mahindra and more.
Product Designer with 7+ years of experience designing across fintech, e-commerce and sustainability. 





Currently @Priority Pass. Previously, designed for Climate Connect Digital, Sony, Mahindra and more.

Book a chat

mrunali.db@gmail.com

Scaling Priority Pass from one membership to many

I led the end-to-end design of Priority Pass’s first multi-membership experience, introducing a scalable 1-to-many account model, activation flows, and edge-case handling across iOS and Android.

The feature reached 60% adoption among eligible members within two months and reduced account support contacts by 30%.
4 EMEA clients migrated
End-to-end design

Scaling Priority Pass from one membership to many

I led the end-to-end design of Priority Pass’s first multi-membership experience, introducing a scalable 1-to-many account model, activation flows, and edge-case handling across iOS and Android.

The feature reached 60% adoption among eligible members within two months and reduced account support contacts by 30%.
4 EMEA clients migrated
End-to-end design

Designing Priority Pass’s first AI trip assistant

Turned trip creation from a form into a conversation. I led product strategy and interaction design, defining AI behaviour patterns for uncertainty, correction and recovery; now the basis of an AI toolkit in the design system. I prototyped behaviour in Claude Code to pressure-test branching and failure states before build.

Product strategy + IxD
Reusable AI toolkit
In beta

Designing Priority Pass’s first AI trip assistant

Turned trip creation from a form into a conversation. I led product strategy and interaction design, defining AI behaviour patterns for uncertainty, correction and recovery; now the basis of an AI toolkit in the design system. I prototyped behaviour in Claude Code to pressure-test branching and failure states before build.
Product strategy + IxD
Reusable AI toolkit
In beta

Shipping CCD's first carbon credit marketplace

Climate Connect Digital sold carbon credits over email and spreadsheets. As sole designer I took it from research to launch, pivoting the core flow mid-project when testing showed buyers needed credibility before they'd transact. Shipped in 7 months, CCD's fastest launch with 2 clients onboarded in the first week of demo.
Sole designer
0 to 1 product
2 partners in week 1

Shipping CCD's first carbon credit marketplace

Climate Connect Digital sold carbon credits over email and spreadsheets. As sole designer I took it from research to launch, pivoting the core flow mid-project when testing showed buyers needed credibility before they'd transact. Shipped in 7 months, CCD's fastest launch with 2 clients onboarded in the first week of demo.
Sole designer
0 to 1 product
2 partners in week 1

Rebuilding lounge pre-booking into a £1M native flow

Pre-booking was buried in an embedded third-party web flow with heavy abandonment. I led the drop-off analysis with the PM, found four friction points, and redesigned it natively; simpler flight entry, earlier capacity signals, and a confirmation that still works at the lounge door.

£1M in revenue across 108k bookings in the first month.
Research → shipped feature
108k bookings in month 1

Rebuilding lounge pre-booking into a £1M native flow

Pre-booking was buried in an embedded third-party web flow with heavy abandonment. I led the drop-off analysis with the PM, found four friction points, and redesigned it natively; simpler flight entry, earlier capacity signals, and a confirmation that still works at the lounge door.

£1M in revenue across 108k bookings in the first month.
Research → shipped feature
108k bookings in month 1

Automating design QA from Figma to build

Design QA was a manual, per-screen check that lived entirely in a designer’s head. I designed, built and shipped an internal AI tool in one week. Upload the Figma frame and the built screen, get a prioritised list of discrepancies.

Cut QA time by 70%, with consistent output no matter who runs it.
Designed + built it
Shipped in 1 week
↓ 70% QA time

Automating design QA from Figma to build

Design QA was a manual, per-screen check that lived entirely in a designer’s head. I designed, built and shipped an internal AI tool in one week. Upload the Figma frame and the built screen, get a prioritised list of discrepancies.

Cut QA time by 70%, with consistent output no matter who runs it.
Designed + built it
Shipped in 1 week
↓ 70% QA time

FIELD NOTES

FIELD NOTES

This is where my brain leaves breadcrumbs. Notes from books, stray thoughts, podcast moments, photography, grids I couldn’t walk past basically, the stuff I want to remember.

This is where my brain leaves breadcrumbs. Notes from books, stray thoughts, podcast moments, photography, grids I couldn’t walk past basically, the stuff I want to remember.

More Notes

Is the design we practice worth saving?

Every think piece about restructuring design teams for AI starts with a false premise.

Design

Is the design we practice worth saving?

Every think piece about restructuring design teams for AI starts with a false premise.

Design

The spotlight effect

The spotlight in your head is permanent. The one in the room barely exists.

Psychology

The spotlight effect

The spotlight in your head is permanent. The one in the room barely exists.

Psychology

Be the one who prioritizes the user

Technology changes very fast, but people change very slowly. Their fears, motivations, confusion, habits, and behaviors stay surprisingly constant.

Design

Be the one who prioritizes the user

Technology changes very fast, but people change very slowly. Their fears, motivations, confusion, habits, and behaviors stay surprisingly constant.

Design

The bitter lesson

People are often told to pick a lane, specialize, and become one clear thing.

Society

The bitter lesson

People are often told to pick a lane, specialize, and become one clear thing.

Society

Competitor analysis should be the baseline, not the North Star

If all you do is follow what competitors shipped last month, you’re not building, you’re reacting.

Design

Competitor analysis should be the baseline, not the North Star

If all you do is follow what competitors shipped last month, you’re not building, you’re reacting.

Design

Urge Surfing

Not every urge needs a reaction. Sometimes you just ride the wave.

Psychology

Urge Surfing

Not every urge needs a reaction. Sometimes you just ride the wave.

Psychology

Mrunali LLM

LET'S TALK

Speed is no longer the constraint. Direction still is.

I help founders, product teams, and designers move in the right direction. A 15-minute call is a good place to start.

Book a call

LET'S TALK

Speed is no longer the constraint. Direction still is.

I help founders, product teams, and designers move in the right direction. A 15-minute call is a good place to start.

Book a call

LET'S TALK

Speed is no longer the constraint. Direction still is.

I help founders, product teams, and designers move in the right direction. A 15-minute call is a good place to start.

Book a call