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Hey, I’m Mrunali

  • Product Designer & Behavioural Technologist

  • I studied design, psychology & innovation

  • Coffee, chilli & chocolate is my holy trinity.

  • A serial DIY’er, always making something new

  • Product Designer & Behavioural Technologist

  • I studied design, psychology & innovation

  • Coffee, chilli & chocolate is my holy trinity.

  • A serial DIY’er, always making something new

  • Product Designer & Behavioural Technologist

  • I studied product design, psychology & innovation management

  • Coffee, chilli & chocolate is my holy trinity.

  • A serial DIY’er, always making something new

Product Designer with 6+ years designing across fintech, e-commerce and sustainability. 





Currently @Priority Pass
Previously, designed for Climate Connect Digital, Sony, Mahindra and more.
Product Designer with 6+ years designing across fintech, e-commerce and sustainability. 




Currently @Priority Pass
Previously, designed for Climate Connect Digital, Sony, Mahindra and more.

Multi-membership Management for Priority Pass

Redesigned the multi-membership management experience for Priority Pass’s new app, unifying fragmented accounts into a single login, adopted by 60%+ of users within 2 months and enabling 4 major EMEA clients to migrate to the new platform.
Shipped in 2026

Designing certainty into the lounge visit

Designing certainty into the lounge visit

I redesigned the Priority Pass lounge pre-booking flow as a native app experience, taking learnings from where the existing web flow lost members. The result: £1M in revenue, 108k completed bookings, and 304,556 guests served globally.
Shipped in 2025

Building a carbon credit marketplace for Climate Connect Digital

End to end product design for a self-serve platform where enterprise buyers source and purchase carbon offsets.

End to end product design for a self-serve platform where enterprise buyers source and purchase carbon offsets.
Shipped in 2023
0 to 1 product

Design QA Assistant

End to end product design for a self-serve platform where enterprise buyers source and purchase carbon offsets.
Internal AI Tool
Shipped in 2025

FIELD NOTES

This is where my brain leaves breadcrumbs. Notes from books, stray thoughts, podcast moments, photography, grids I couldn’t walk past basically, the stuff I want to remember.

Is the design we practice worth saving?

Every think piece about restructuring design teams for AI starts with a false premise.
Design

The spotlight effect

The spotlight in your head is permanent. The one in the room barely exists.
Psychology

Be the one who prioritizes the user

Technology changes very fast, but people change very slowly. Their fears, motivations, confusion, habits, and behaviors stay surprisingly constant.
Design

The bitter lesson

People are often told to pick a lane, specialize, and become one clear thing.
Society

Competitor analysis should be the baseline, not the North Star

If all you do is follow what competitors shipped last month, you’re not building, you’re reacting.
Design

Nietzsche’s “Become who you are”

“Become who you are” doesn’t mean finding some hidden truth. It means becoming someone you haven’t figured out yet — through how you love, work, react, rest, and learn.
Philosophy

Mrunali LLM

LET'S TALK

Speed is no longer the constraint. Direction still is.

I help founders, product teams, and designers move in the right direction. A 15-minute call is a good place to start.

LET'S TALK

Speed is no longer the constraint. Direction still is.

I help founders, product teams, and designers move in the right direction. A 15-minute call is a good place to start.

LET'S TALK

Speed is no longer the constraint. Direction still is.

I help founders, product teams, and designers move in the right direction. A 15-minute call is a good place to start.